As we have developed Boson, we have gone through several phases: concept development, prototype v1, fundraising, building the team, building v2 protocol, and building the full product. Our next phase is developing an ecosystem on top of Boson, with Boson as the decentralized base layer for the tokenization and exchange of physical real-world assets. By developing an ecosystem now, as Web3 adoption returns, Boson will be positioned as the de facto decentralized network for tokenizing and trading physical RWAs.
We have never before had both a complete product and a vibrant market.
The last time we saw a vibrant market was in 2022, during which Boson serviced many brands, including Tommy Hilfiger, Hogan, and many NFT projects such as Deadfellaz and Fang Gang. All this was implemented on v1 of Boson, which was essentially a working prototype. So we had a vibrant market without a complete product.
During the last bear market, our expert protocol team completely rebuilt Boson protocol. We also built an extensive dApp enabling sellers to set up a Web3 commerce store and widgets enabling sellers to plug in Web3 commerce directly into their site. However, demand for Web3 and NFTs slumped during the bear: we had a complete product without a vibrant market. But that is set to change – here’s why…
Web3 adoption is cyclical.
For many of us in crypto, Web3 is about a new financial and economic system where centralized control and extraction are replaced with blockchain-based systems that decentralize control and ensure that users get a fair share of the value they create. However, much of the adoption of Web3 is not driven by these high ideals. It is driven by commercial incentives. When crypto is booming, many people have wallets full of tokens. What can they do with this magic internet money? Answer: buy more tokens, dabble with DeFi (equals buy more tokens), or buy NFTs. That’s why the NFT market is highly correlated with crypto cycles. Boson provides another very important avenue to spend your crypto: Boson is a bridge to buy physical real-world assets like fashion, luxury, cars and jewellery without offramping to fiat. So when crypto markets are up, brands and sellers are keen to launch NFT projects and tokenize their products as Boson redeemable NFTs to access this lucrative market and get onboard with the next generation. When markets are down, there’s no business case to do so. Well, markets are coming back, and we are ready for mass adoption.
Strategy: an ecosystem of scaled distribution channels
Being product-ready is great, but it’s not enough to ensure that Boson becomes the de facto decentralized network for tokenizing and trading physical RWAs. To drive mass adoption we are leveraging scaled distribution channels.
To illustrate the power of scaled distribution channels, during my previous role heading up a global digital voucher group, I scaled the business from $50m to about $1Bn per annum in revenue by signing multi-million-dollar strategic partnerships with major payment networks like Visa, Amex, and Mastercard. These partnerships provided access to their customers, and by integrating, it was easy for their customers to adopt our solutions.
We are following a similar strategy with Boson. However, with Boson we are developing an ecosystem of scaled distribution channels, with Boson as the decentralized base layer for the tokenization and exchange of physical real-world assets.
Mass e-commerce – built on Boson
First, we have agreed on a strategic partnership with WooCommerce, the global market-leading e-commerce platform with over 4m stores worldwide. 30% of e-commerce stores are on Woo, and Woo customers can now add Web3 commerce to their stores via the Boson-Woo app. This provides Boson with a scaled distribution channel to e-commerce mass adoption.
Verified Physical RWAs – built on Boson
Second, Fermion Protocol is built on top of Boson. Boson enables the decentralized tokenization and exchange of physical RWAs using a commerce exchange model where the seller sends the product to the buyer, and if there is a dispute, it is handled via the protocol after the fact. However, some physical RWAs require a higher level of verification. For example, luxury watches, fine wine, real estate, and commodities from cocoa to diamonds are typically exchanged from buyer to a custodian who verifies and holds the goods and releases payment atomically to the seller. Fermion protocol has been developed to extend to this multi-trillion-dollar verified physical RWA market segment by first tokenizing all assets on Boson and then providing additional verification and fractionalization on top of Boson. Together, Fermion and Boson enable the decentralized tokenization and exchange of any physical RWA, with Boson as the base layer. This provides Boson with a scaled distribution channel to physical RWA mass adoption.
Web3 x Gaming Bridge – built on Boson
Third, we are bridging between gaming and Web3. Many of the companies that were innovating in Web3 have not stopped innovating; they have moved to where the users are: gaming. And of all the games, Roblox is king, with many brands having created activations there. We are developing a bridge that enables brands to offer their customers digital items in Roblox, which then gives them access to physical items purchased as redeemable NFTs on their website. We call it inventory gating. This provides Boson with a scaled distribution channel to gaming-commerce mass adoption.
Physical RWA Global Marketplace – built on Boson
Fourth, we are building a global, decentralized physical RWA marketplace. We will be launching the Physical RWA Global Marketplace as part of our vision to bring all the world’s physical real-world assets on-chain within a single on-chain marketplace. Here, issuers will be able to tokenize assets with either Boson or Fermion, and buyers will be able to trade a vast array of tokenized real-world assets. This provides Boson with a scaled distribution channel to retail Web3 commerce mass adoption.
We are installing Boson as the base layer for the decentralized physical RWA Ecosystem, and developing products across a range of scaled distribution channels so that when Web3 returns, and with its mass adoption, we are primed to scale exponentially to become ‘the infrastructure upon which all physical RWAs are tokenized and traded’.
The ecosystem we are building on top of Boson is strategically designed to encompass mass e-commerce, verified physical RWAs, a bridge between Web3 and gaming, and the retail mass market; with Boson as the decentralized base layer for the tokenization and exchange of all physical real-world assets. By establishing this ecosystem now, we are positioning Boson to become the leading decentralized network for tokenizing and trading physical RWAs as Web3 adoption accelerates.
About Boson Protocol:
Boson Protocol is Web3’s commerce Layer, enabling the decentralized commercial exchange of any physical thing as redeemable NFTs.
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About Fermion Protocol:
Fermion Protocol is the universal platform for fractionally tokenizing and trading any verified physical real world asset
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