Sūnya Collective is powering the internet-of-fashion with help from the Boson Protocol.
At Boson Protocol, we’re very happy to announce that we are partnering with Sūnya Collective. This partnership brings together the power-of -internet fashion with Boson Protocol’s foundational Web3 technology, enabling the decentralized commercial exchange of any physical thing as redeemable NFTs.
Commerce belongs to the people. We’re on a mission to capture resale value on luxury goods for the people who own them and the ones who created them — not the 3rd party resale platforms that capture the lion’s share of value today. With our partnership with Boson, we can bring our mission to the next level. Removing reliance on centralized, monopolistic eCommerce platforms brings value back to artists, designers, brands, and consumers.
– Prady Modukuru, Co-founder & CEO of Sūnya Collective
The next generation of consumers are digitally native. They seek experiences over products, assets over consumables, and communities over loyalty programs. NFTs present an opportunity for brands to encode physical products with digital experiences, and engage consumers in profound new ways.
– Manav Vaghashiya, Co-founder & Chief Sales Officer of Sūnya Collective
Sūnya Collective helps jewellery brands tokenize their products and bind them to digital twins turning them into media channels to engage their communities, power new revenue streams, and unlock unique consumer insights post point of sale. Sūnya Collective is releasing an asscher cut tennis bracelet bound to a digital twin NFT with an embedded NFC chip, however these bracelets are very limited at 10 units. These bracelets will be sold on the Boson dApp with Sūnya Collective having their own storefront.
Boson’s v2 protocol fills a massive gap for us in providing a decentralized settlement layer between sūnya’s brands and customers. With Boson’s extensive support & APIs, integration with our existing infrastructure has been seamless.
– Nishil Shah, Co-founder & CTO of Sūnya Collective
About Boson
Boson Protocol is a Web3 infrastructure that automates digital to physical redemptions with minimized arbitration, using NFTs encoded with game theory. By tokenizing physical items and their data, and allowing them to be sold seamlessly online, Boson enables new commercial experiences for brands and consumers in Web3. It allows consumers to purchase virtual or in-game goods as NFTs, which can then be redeemed for their real-world equivalents, connecting reality and the metaverse.
